iRoking Battles Music Piracy in Nigeria with its Digital Platforms
Submitted by IQ4News on Fri, 12/10/2012 - 11:09am
By Yemisi Akinbobola
Digital platforms have become a key part in exporting music coming out of Nigeria; however, this has also contributed to music piracy.
In my interview with Michael Ugwu, the CEO of the online digital music platform, iRoking, he talks to me about how the company is combating music piracy in Nigeria through collaborations with iTunes, YouTube and other digital platforms.
“I guess one thing we don’t have in Nigeria is we don’t have a strong record label culture,” says Michael. “So with digital platforms like iRoking it has now empowered artists to get their content to their audience”.
iRoking recently launched its mobile site which allows users to download tracks on the go. Since its launch, iRoking boasts over 400 recording artists and 35,000 tracks in its catalogue, with its biggest stars including the likes of Bez, 2face, Bracket, Flavour, Omawumi, Timaya, Iyanya, and Duncan Mighty.
iRoking is owned by iRoko Partners, founded by Jason Njoku and Bastian Gotter, which is also home to iRokoTV, Nigeria’s version of the likes of Netflix and LoveFilms.