Radio Stations Talk Sex
Submitted by Osombah Steve on Thu, 22/11/2012 - 1:41pm
The radio industry has come a long way from one radio station transmitting in medium wave to over 30 radio stations broadcasting in quality sound frequencies: FM. It remains one of the most vibrant sub sectors in the entire media business attracting millions of shillings in advertising sales owing to its ability to reach millions of people.
However, the ever increasing competition has made some stations go to extreme extents to maintain their market share and jostle for lucrative advertising business.
Some opted to hire comedians to attract and maintain audience. However, others have gone a step further to introduce talk shows on sex and related topics. It has reached that point where it’s embarrassing to listen to radio in public especially in presence of elderly people.
In most cases, the presenters discuss relationships/marriages. The audience call-in live to share their experiences and leaves one to wonder if morals still exists.
As much as it has given people a platform to exchange ideas or to vent, they have also significantly affected the attitude of people towards marriage.
On their part, contrary to the popular opinion, they say that people actually like the sex related shows and that it is selling.
This maybe attested by the high number of adverts during these shows.
Some of the radio stations have however been warned by the Media Council of Kenya (in-charge of implementing Code of Conduct for Journalists), while others have been slapped with fines; none of this seem to have put a stop to the shows though.
This has brought to the fore two critical issues: 'Does MCK has the ability to effectively deal with media houses that violate code of conduct?' and secondly, is that attention has shifted to the professionalism of radio presenters. Most radio presenters are not professionally trained journalists as they are head hunted from the celebrity world.